Riffle Shuffle Playing Card Co. is a contemporary brand of custom playing cards, linked to the world of magic, cardistry and collecting

Riffle Shuffle Playing Card Co. is a contemporary brand of custom playing cards, rooted in the world of magic, cardistry, and collecting. The name harks back to the "riffle shuffle," one of the most iconic shuffling techniques for those who use cards not only for playing but also for performing.

The brand is associated with Kevin Yu, a magician, cardist, and collector's deck maker, and has become known for its distinctive graphic designs, often created in collaboration with external illustrators and designers. The brand's philosophy is well summed up by the tagline, "a place where cards meet art": a place where cards become objects of design, storytelling, and performance.

The Riffle Shuffle catalog features a wide variety of decks, from the narrative atmospheres of Sleepy Hollow V2 to more luxurious designs like The Grand, and even modern, colorful, or themed lines designed for cardists, magicians, and collectors. Some of the designs are printed by specialized companies such as USPCC or Cartamundi, depending on the edition.

Riffle Shuffle perfectly represents the new generation of custom card makers: limited runs, attention to packaging, creative collaborations, and decks designed to be used, displayed, and collected.